Founders Journey

Yesterday morning, my alarm went off at 5:45am and I proceeded to break my cardinal rule of checking email immediately. The first email I had was from

The life of a startup is often reactive rather than proactive. We scale infrastructure only when the current setup is bursting at the seams. We react to

Being an entrepreneur is a lonely place, especially if you’re the founder/CEO. Sure, you may have co-founders, but the reality is, there’s a lot of weight

I’m done. I’m tapping out. I’m bowing out of the startup rat race. No, we’re not shutting down Baremetrics. Very much the opposite. I’m just finished

There may be no topic in the world of business that spurs such impassioned responses than self-serve versus manual cancellation of a subscription. Let’s just say the word “evil” gets tossed around a...

“What feature should we build next?” Ain’t that the question of the year? While that next feature won’t save your business, it’s still important to actually improve your product and create more value...

What if you could put a system in place that instantly scores and prioritizes any marketing idea you had? You could focus in on exactly the strategies that are most likely bring you a return on your...

As a founder, you ooze optimism. It’s a necessary coping mechanism to deal with the volatile up’s and down’s of creating something out of nothing. But that becomes problematic when you’re still...

If you launch something on the internet and no one is around to hear it, does it make a sound? I know. Deep. But seriously, how do you launch/release/announce/publish something and make sure people...

When you’re building a business based on recurring revenue, what you want is predictability. The “recurring” part is a pretty strong measure of that, but getting more of that recurring payment...

I’ve bootstrapped products and businesses for over a decade. Then, in 2014 I decided to give the VC route a try for Baremetrics (after bootstrapping it

It’s easy to focus on forward momentum. Looking to the future naturally has an optimistic flair and so we spend more time thinking about it and planning it out. But if we don’t stop to reflect on the...

A month ago we were knee deep in server issues that caused sporadic data issues, outages and performance problems for nearly every customer over the course of a full week. It was intensely...

When I hear the words “company culture” my gut reaction is generally to contort my face in some way that conveys “Ewwwwwwww”. It’s just one of those buzz phrases that gets thrown around without...

Today we’re launching the biggest update in Baremetrics history: we’re expanding our platform to support Braintree and Recurly, in addition to the Stripe support we’ve always had (with more data...

How we migrated from baremetrics.io to baremetrics.com with zero interruption or downtime In 2014 I managed to get our .com for $600 after about 11 months

Part of your job as a founder is to unify your team and help them understand and be on board with the mission. You need everyone working towards a common goal, otherwise people will jump ship at the...

It’s a common startup benefit to have a “loose” or “unlimited” vacation policy. “Take all the time off you need!” “We don’t babysit you, take off whenever you need off!” But does anyone actually take...

I got this (unsolicited) email a few weeks ago from a relatively well known investor. It stung, playing right in to my own insecurities and the imposter

You’ve plastered your job listing on every job board and social network known to man. Now comes the fun part: sifting through the hundreds or even thousands of applications. But how? How do you...

> I learned early on that there are certain things that just aren’t worth my time to research and learn the ins and outs of. Contract minutia is one of those things. For better or worse, it’s part of...

There’s a lot of talk about “work/life balance” and figuring out how to find some sort of perfect equilibrium wherein your personal life is completely divided from your work building a startup. This...

Bless our little founder hearts. We’re eternal optimists who have great intentions paired with a propensity to try things that common sense would say is a bad idea. That means we try a lot of things,...

We just rolled out a change to Buffer’s very public revenue dashboard that resulted in a $25,000 change in their reported MRR. This article provides some backstory in to how we originally calculated...

We recently tried something that got us an extra $14,000 in cash in seven days. Let’s take a look at how we did it.