Business Academy

Competition is healthy for businesses – it will force you to innovate, staying ahead of the curve. Yet that rivalry can also be intimidating. You...

Of all the metrics you need to track as a SaaS company, lifetime value (LTV) may be the most mysterious. It feels difficult to calculate, and then...

Recurring revenue is the lifeblood of any SaaS. It’s what makes building a SaaS business so appealing. You don’t have to worry about one-off sales...

No matter how hard you work, not all of your customers are going to stick around forever.

Is starting a SaaS company a sure-thing or a pipe dream? Depends on who you ask. An ever-growing $150 billion market that shows no signs of slowing...

The list of SaaS metrics you can measure and analyze is long… some might say unnecessarily long. Don’t get me wrong, data is a lovely thing to have...

Average revenue per user (ARPU) is an underrated metric that companies can’t afford to ignore.

What is New MRR? New MRR is monthly recurring revenue that comes from new customers.

Partnerships are one of the best (and underutilized) ways to scale your company for sustained growth. Once strong partnerships are forged, they’ll...

Customer success is the area of your business focused on fulfilling customer’s needs by providing them with the support they require to use your...

Social Media can be one of the best ways to grow your business, but also a great way to waste a lot of time with little reward. We’re going to show...

I find it surprising how often entrepreneurial types come up with an excellent idea, build an MVP and then completely forget that they will need to...

The best business ideas solve problems. If you can solve a big enough problem, you can bet people will give you money. So, instead of building out a...

Many startups struggle with sales because founders don’t want to sell an imperfect product. But, products can’t be improved without customer...

What’s the most common denominator amongst dev shop founders and freelance developers alike? They’re hoping that one day, they’ll launch a successful...

Expansion MRR (Expansion Monthly Recurring Revenue) is a metric used to measure the amount of additional revenue coming from existing customers.

Do you have a remote team? Affiliate sales or marketing partners? Are you using PPC (pay-per-click) ads that direct users to make purchases? Then...

Many freelancers dream of making the switch from service provider to product founder. The stability of passive income is never more top-of-mind than...

Committed Monthly Recurring Revenue (CMRR) is a prediction metric that combines recognized, monthly recurring revenue (MRR) with new bookings, churn,...

Business entities aren’t one-size-fits-all. But, several options benefit and protect SaaS founders and their companies. Whether you need to make...

You’re a startup strapped for cash. You know that upselling and retention are cheaper than acquiring new business – BUT – there’s no one to upsell...

We all need traffic. Targeted traffic to our websites that’ll convert. SEO, PPC ads, organic social media posts, blogs, email newsletters, a culture...

“Web notifications are the new email marketing. My click-through rates are insane…over 20%. I wish someone told me about this earlier.” – Neil Patel

Can you imagine? In a world where Dave and Buster’s exists, human beings don’t have enough playtime. But seriously, we don’t, particularly women. As...