Business Academy

What is Content Marketing? Content marketing is a marketing strategy focused on creating consistent, relevant online material valuable to your target...

Average Contract Length (ACL) is the average duration of all signed customer contracts. Most SaaS products are biased towards monthly plans....

Have a great idea for a SaaS business? Before you quit your day job, you’ll want to be sure the idea will make money. The first thing you need to do...

It’s been said that the only thing that matters in a startup is achieving Product Market Fit. So what is it exactly? And how do you know when you’ve...

Gross Margin is the revenue left over after subtracting the cost of goods sold. Expressed as a percentage of total revenue, the amount of money you...

Cost of Goods Sold (COGs) refers to the direct costs of producing and delivering the products you sell. For a business selling physical products...

A Service Level Agreement (or SLA) is the minimal level of service agreed on between a company and their customer in their contract. The level of...

Modern businesses have access to so many metrics. This is especially true with SaaS, where the entire customer experience happens online.

Deferred revenue is cash that you’ve already collected, but revenue that hasn’t been recognized yet.

SaaS revenue is a complex topic that warrants your attention regardless of where you are in your startup’s lifecycle.

Hire slowly, fire fast When you’re working at a startup, the cost of an under performer is enormous. Besides their sub-par work, and your personal...

Freemium is a pricing model that allows customers to use a limited version of your product for free, in the hope that they will see value in...

It’s a simple rule of business that you want to make more money than you spend. It follows that it’s important to know how much money you’re spending.

NPS (or Net Promoter Score) is a powerful metric that helps measure and predict customer loyalty. It was created in 2003 by management consultant...

If you’re measuring your NPS, you’ll probably want to be improving it too. There’s no real trick to it – to improve customer loyalty, you’ll need to...

As a 100% remote team, we’ve had to become great at interviewing and hiring remote candidates. There are an enormous number of people who think...

The benefits of a flexible vacation policy mean that more companies are expanding their perks to include it. Is it something that could work for you?...

Nothing in business is free, right? So, it’s safe to say that when it comes to acquiring customers, you may need to pay in order to convince them to...

The Quick Ratio of a SaaS company is the measurement of its growth efficiency. How reliable can a company grow revenue given its current churn rate?...

Daily Active Users, or “DAU”, is a term used for the total number of people who open and engage with a mobile app or web product in a given day.

Monthly Recurring Revenue (MRR), while theoretically a simple metric to calculate, does have some intricacies and edge cases that can trip...

Monthly Recurring Revenue, commonly abbreviated as “MRR” is all of your recurring revenue normalized into a monthly amount. It’s a metric usually...

Failed charges are low hanging fruit for most subscription companies. The average early stage subscription startup is losing over $1500 per...

Ah insurance. You’re on the edge of your seat already aren’t you? It may not be fun, and it’s about as exciting as watching grass grow, but having...