Founders Journey
Read about true experiences, challenges, and what the road to success really looks like straight from the team behind Baremetrics.
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I sold Baremetrics
June 27, 20232020 has turned in to one of the most unusual years of my life, for both the obvious reasons but also for reasons I definitely wasn't expecting at the
We sold Intros for $100,000: Turning a product failure into a business success
June 27, 2023In 2018 we launched a product called Baremetrics Intros, which essentially helped companies and investors find each other based on their actual data
I almost sold Baremetrics for $5m
June 27, 2023tl;dr In the past 6 months I turned down multiple $3-5m offers and failed to close a $5m sale. In the past six years of Baremetrics' existence, I've
Saving you millions of dollars: asset sale vs stock sale
June 27, 2023Earlier this year I failed to sell Baremetrics for $5m. But I learned a heaping pile of things from that and one of the biggest things I learned about was
5 things I learned failing to sell Baremetrics for $5m
June 27, 2023I failed to sell Baremetrics for $5m. While failure is 100% a part of success, it's only useful if you learn something. So, here are some of the things I
Sunsetting Intros: A post-mortem on shutting down a product we just launched
June 27, 2023Intros, a product we launched to great fanfare three months ago, is being shutdown, having never made a single penny and costing our team months of work.
Staying mentally healthy as a founder
June 27, 2023Yesterday I wasn't feeling great, mentally. I had a level of anxiety I hadn't felt in a long time that started in the morning and really persisted through the night. I can't pinpoint it to any one...
How fast SaaS companies hit ARR milestones
June 27, 2023Since the beginning of Baremetrics, especially when we started making our data public through Open Startups, I am regularly asked "What is normal?" around
Why founders need hobbies
June 27, 2023As founders, a lot of our identities get wrapped up in our companies. Certainly within our industries, but even to family and friends it’s how people know
How founders can write a quality blog post in 1 hour
June 27, 2023We all need traffic. Targeted traffic to our sites that'll convert. SEO, PPC ads, organic social media posts, blogs, email newsletters, a culture
How to identify your perfect customer
June 27, 2023A couple of years ago, we were in a hard spot. I had just realized we were mere weeks away from running out of cash and had asked the whole team to take a
No, that thing is not a big deal
June 27, 2023When you’re just getting started, everything feels like a big deal. Everything. The tinniest things can turn in to huge showstoppers that drain time and,
Why we transitioned from Medium back to our own blog
June 27, 2023Where to publish something has becoming a difficult decision for a lot of businesses. You read so many stories about using various channels to distribute content and grow traffic, it’s hard to know...
Don’t let personal health take a backseat in your company culture
June 27, 2023When building a startup, so much emphasis is put on “the product” or even “the customers”. Everything else takes a backseat. On some level, and at some
Growth Hacking is Manipulation
June 27, 2023I haven’t been writing much lately. Frankly, I’m a bit burned out on the marketing side of things, and traditionally “content marketing” is the only type
Everybody’s winging it
June 27, 2023Last week I hit some sort of boiling point with life and work. July was an incredibly stressful month for me both, personally and with work. Just lots of extremes, and it wore me down. Every single...
How we get great testimonials
June 27, 2023Testimonials are crucial to any business as they provide social validation. They also provide amazing copy for your website that tends to perform much better than whatever buzzwordy tagline you...
Navigating the long, slow SaaS ramp of death
June 27, 2023There can be some really exciting days when you’re building a SaaS company, but the large majority are a slog. Just one foot in front of the other, slowly trudging your way up the hill in the muck....
Being a Solo Founder: Pros, Cons, Tips & Tricks
June 27, 2023Founding a company is hard. You’ve got an infinite number of decisions to make while simultaneously trying to catch lightning in a bottle with creating something out of nothing. It’s even harder when...
Let’s be honest about “changing the world”
June 27, 2023You likely aren’t, and that’s okay Why are so many entrepreneurs obsessed with, and under the impression that the problem they’re solving is “changing the
Most startups are not “crushing” it
June 27, 2023Ask any startup founder how things are going and they’ll tell you it’s “going great”. They’ll talk about some new feature they’re rolling out, or a new round of funding. Or maybe they’ll mention how...
The 67 tools & services we use to run our startup
June 27, 2023Running a company requires very few tools and services, however there are quite a few that do make things much easier and faster. We get asked regularly what tools we use for various tasks, so below...
Startups, keep it classy
June 27, 2023Building a business makes relatively sane humans do some insane things. The past 10 years have been the modern day gold rush for tech. And I mean that in
33 lessons from the trenches of building a million dollar company
June 27, 2023I was putting together a talk this week and was feeling very reflective. I always love reading about what others have learned along their journeys. Since
How we went from weeks of cash left in the bank to profitable in 8 months
June 27, 2023“Good morning everyone, I’m going to cut to the chase: We’re running out of money and I need all of you to take a pay cut.” The team expected nothing. I