Haley Sheldon

How to achieve overnight success in your business

Every day we are bombarded with endless success stories about the latest unicorn startup. From the outside looking in, it’s easy to assume they got...

Understanding recurring revenue and what it means for your SaaS company

We’re here to tell you that all revenue is good revenue…but there is in fact some revenue that’s far better than others – that’s where recurring...

CAC Payback Period

Nothing in business is free, right? So, it’s safe to say that when it comes to acquiring customers, you may need to pay in order to convince them to...

Daily Active User (DAU)

Daily Active Users, or “DAU”, is a term used for the total number of people who open and engage with a mobile app or web product in a given day.