Founders Journey

Customer lifetime value (CLV) is one of the main metrics SaaS companies track to monitor their profitability and growth. CLV is simply the average amount This article explains customer lifetime value...

Following in the footsteps of Amazon, Shopify first began its journey as a simple online shop, selling snowboards. That’s probably not surprising for a This article describes Shopify, LTV, and how...

Net revenue retention (NRR) and gross revenue retention (GRR) are two important metrics. NRR reflects your ability to retain and expand the monthly spend This article describes net revenue retention,...

Bundle pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit.In bundle pricing, a This article explains bundle pricing, how to use...

The Shopify Partner community has helped Shopify build the premiere ecommerce ecosystem. Shopify Partner Apps are bringing great value to Shopify shop This article describes Shopify, the quick ratio,...

Much like Amazon, when Shopify first began, it was a simple shop and not the ecommerce platform we know today. In fact, perhaps fitting for its Canadian This article describes Shopify, CAC, and how...

Wondering what is marginal profit? We've got you covered. In this Baremetrics blog, you'll discover how to calculate marginal profit using the formula.

Stripe is indispensable for the average online business, providing the many different tools, reports, and customizations that power online payment This article lists some of the available Stripe...

The Shopify Partner system has created great value for developers and shop owners alike. It has been integral to Shopify’s success in developing the best This article explains the lead conversion...

Marginal revenue (MR) represents the increase in revenue from the sale of one additional product or service. Although marginal revenue can be constant This article discusses marginal revenue, how it...

The profit and loss statement is one of the three main financial statements a public company must release annually along with the statement of cash flows This article explains the profit and loss...

From its humble roots as an online snowboard shop based in Ottawa, Canada, Shopify has become a giant of the ecommerce industry. As of the third quarter This article describes Shopify, MRR, and how...

Inbound marketing is the process of getting potential clients to find your company. Since this often happens before customers are considering a purchase, This article explains inbound marketing, what...

While Stripe is indispensable for the average online business, providing many different tools, reports, and customizations that power online payment This article explains how Baremetrics can provide...

To run a business online, you probably need a customer relationship management (CRM) software package and/or payment processor to manage your customers This article explains LTV and how Baremetrics...

Churn is the share of your customer base that has stopped using your service over a defined period of time. It is usually measured per month. Churn can be This article explains churn and how...

Most online businesses use a customer relationship management (CRM) software package and/or payment processor to manage their billings because handling This article explains CAC and how Baremetrics...

Key performance indicators (KPIs) are how you track the progress of your company. Every department has its own KPIs, and figuring out what KPIs will best This article lists the best sales KPIs and...

Do you know the difference between EBITDA vs EBIT? Either way, don't sweat it. Read the Baremetrics blog to dive into the ins and outs of EBIT vs EBIDTA.

If you put a cookie in front of a room of kindergartners with the promise “if you don’t eat it now, you’ll get two later”, most eat the cookie. While This article explains the discount rate, how it...

Cost plus pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and profit.The basic idea behind This article explains cost plus pricing, how to...

The pre-revenue startup phase has a host of stresses that hopefully disappear as the company begins to earn revenue.Depending on the amount invested, it This article explains the stages of a startup,...

This article explains community marketing, how to do it effectively, and gives examples of community marketing in action.

Penetration pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit.Penetration pricing This article explains penetration pricing,...

Price skimming is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. Price skimming is a This article explains price skimming, how to use...