Brent Barnhart

Churn Rate Explained: What it is and How to Calculate it Effectively

No matter how hard you work, not all of your customers are going to stick around forever.

How the SaaS Business Model Works

Is starting a SaaS company a sure-thing or a pipe dream? Depends on who you ask. An ever-growing $150 billion market that shows no signs of slowing...

Average Revenue Per User (ARPU)

Average revenue per user (ARPU) is an underrated metric that companies can’t afford to ignore.