Founders Journey

Reduce failed payments and increase revenue with our ultimate guide to dunning solutions for startups. Learn how to implement effective strategies that will help you recover lost revenue, retain...

Churn is a natural thing, and for a large SaaS company, it can be hard to know where it's coming from. Find out how to reduce churn and build loyal customers ongoing.

Churn is a natural thing, but to a startup SaaS company, it can be a disaster. Find out how to reduce churn and build loyal customers ongoing. Read now!

Our comprehensive guide will take you through the setup process, so you can start tracking and optimizing your financial metrics with ease.

Our step-by-step guide will walk you through the process and help you maximize your revenue potential.

Sync with Connex is a successful, multi-million dollar SaaS company. To support growth goals, they needed to track data from Stripe, recover failed credit card payments, and optimize their...

You may have already heard about the marketing funnel and are pushing your prospects from awareness to the sale. The Baremetrics New Customer dashboard is Flywheel marketing is a new way of looking...

In order to grow, your SaaS business needs a solid system for finding and converting qualified leads. All of your lead generation efforts will yield This article is about inbound leads and the...

Data is cool. But you know what’s even cooler? Enriched data 🤓 That’s one of the reasons why the Baremetrics API exists. It allows you to import Baremetrics API allows you to import information from...

A liability is a financial or legal obligation or debt that a person or company owes to another party. Liabilities are settled through the transfer of What are liabilities in SaaS? Understand the...

In addition to calculating subscription data and metrics, Baremetrics also monitors important customer events like upgrades, downgrades, cancellations,

Equity financing is a method of capital raising via the selling of stock. Businesses grow money for a variety of reasons. They may need cash to meet What is Equity Financing and should you consider...

Most businesses are aware their customers go through different phases before they reach a decision. Very broadly, these phases are known as the Purchase This article is about a magic formula for...

Before people ever started calculating growth rates for economic activity, governments used the growth rate formula to determine population growth. Ever Here's an article on how you can calculate...

If you’ve ever owned stakes in a company, then you may already know what is meant by equity. However, equity accounting is not just about the shares owned This article will teach you all about equity...

Before the advent of lead qualification, sales and marketing teams would spend way too much trying to convert leads generated during marketing Find out all you need to know about MQL vs. PQL vs. SQL...

Most SaaS businesses adopt a subscription-based model supported by a recurring payment system. Setting up a recurring payment system can be complicated Recurring billing is a common monetization...

Is net revenue the same as net income? What is gross revenue? It's confusing. Learn the differences between net income vs. gross revenue vs. net revenue here.

Arguably the most beautiful aspect of SaaS or subscription based businesses is the recurring revenue that comes with them. As a business owner or founder, In this article, we’re going to talk about...

Benchmarking helps you set better goals and grow your subscription business. This article explains how to use Benchmarks by Baremetrics.

Baremetrics makes it easy to understand customer data and make data-driven decisions. This article will walk you through the process of importing,

Business leaders in every niche look to financial ratios and metrics to evaluate their company’s performance. It is no different in SaaS, and every year Baremetrics monitors your SaaS quick ratio,...

GAAP stands for Generally Accepted Accounting Principles and standards. These procedures and principles are issued by the Financial Accounting Standards GAAP accounting standards apply to all...

Financial ratios are essential for decision-making in every SaaS company. An essential ratio for SaaS companies is the acid-test ratio and is In this article, we will take you through what the acid...

Stripe, Inc. (mostly referred to as Stripe) was founded in 2010. Stripe is a payment processing company but is also used to create reports. The company Stripe is a popular payment tool with financial...