Founders Journey

Curious about what it takes to create and grow a successful membership business?  In this article, the founder of Product Marketing Alliance (and

Hypefury is a SaaS tool in a very competitive space—social media marketing. The list of social media tools for analytics, publishing, automation and engagement is long and seemingly never ending with...

Generally speaking, you don’t want your SaaS metrics to be negative.Negative daily active users? Bad.Negative revenue? Horrible.Negative net revenue

In the early days of running a software company, collecting payments was pretty straightforward. A customer buys a license for your software, and they get

Revenue Churn: How to Calculate, Track & Improve - Baremetrics

How’s your business doing today? How has your MRR been trending the past six months? Is churn on the rise?These are the types of questions you can answer

Failed payments are part of running a subscription or SaaS business. It’s normal for credit card payments to get declined. But unless you have dunning...

Pricing is one of the most heavily debated topics in the SaaS world. Not just how much to charge, but what pricing model to go with. Do you charge per

Think about the time, energy and resources you put towards acquiring new customers. Now, how much time, energy and resources do you put towards increasing

Would you continue to pay for something every month that you don’t use? For most people, including your customers, the answer is no. Unless you’re talking

How are people getting to your website? Is your MRR trending up or down? What features do your most active customers use? What’s your free trial

Contrary to what you might see in some case studies, MRR growth is not always linear. Through working with various SaaS companies, talking to founders and

What’s the first thing you do after a customer cancels their account?If you answered “send a cancellation survey to find out why”, you win!Unfortunately,

Customers churn because they don’t want to use your product anymore, right?Well, not necessarily.There’s this “little” thing called involuntary churn

If you screw up your customer’s experience early on in their subscription, it’s hard to convince them to keep paying month after month. And since SaaS and

If you run a SaaS business that hosts free trials, you'll be wanting to send out emails to promote that ASAP! Use one of our free trial email templates to kickstart conversions!

An onboarding welcome email helps set your new customer up for success. Learn how to write engaging welcome emails by checking out these seven simple tips.

Dunning emails can help you recover the revenue you lose when customer payments fail. Learn how to write effective dunning emails with this set of examples.

I’ve read a bunch of articles about cohort analysis. And to be honest, most of them are boring, unnecessarily technical and not actionable. You shouldn’t

A churn analysis can help you understand which customers are churning, why they're doing so, and how to fix it. Learn how to calculate customer churn here.

I spent over a week talking to founders about how they reduce churn in their SaaS business. Here are the strategies they shared!